caliray

closeup of female model posing with preroll in hand

California Beauty Unfiltered

a dreamy wellness lifestyle made of clean makeup. dirty minds. & sexy sustainability.

dive in

a woman hold the Caliray limp pumper applicator

lip plumper

big swell

hydrating lip plumper for 40% fuller lips with a subtle tingle. jelly cream texture of this clean formula goes on clear via the hourglass applicator and pops illuminating iridescence + high glassy shine.

$24

CLEAN LIP + CHEEK SOFT STAIN

socal superbloom lip + cheek tint

a clean, long-wearing lip + cheek soft stain. it’s sheer hydrating goodness glides effortlessly wherever you want for a natural, glowy flushed look. so comfy. blendable. buildable.

$28

Clean Tubing Mascara

come hell or high water tubing mascara

the first clean & super volumizing, tubing mascara with longwear potency. lash conditioning argan oil. easy roll off removal. & zero smudges. for real. it’s water resistant high performance waxes are ready for anything.

$24

Shop All Shop All

legit legacy

Female model with deep skin tone in green kitchen sitting on kitchen countertop, holding the fridge open and pouring her drink on the floor

legit legacy

Beauty on a Wellness Bender

wende’s at it again. dreaming of less makeup. more living. and letting her hair down with a beauty // body // wellness love letter to california. this ain’t her first rodeo so pull up a beach chair and come hang.

learn more