Taking nature lover to a whole new level
because let’s face it. sex on the beach is way more enjoyable when the air is fresh & the ocean is clean
using again & again is .... just as hot as the first time
we’re super into a green recycle lifestyle. like oops! i did it again .... on endless loop
MEANING
post-consumer recycled materials as much as possible. wherever possible. bioplastics. like sugarcane eye pencil barrels and lip gloss tubes for smaller carbon impact than petroleum-based plastic. minimal decoration that allows for easy recycling. looking at you algae & veggie inks.
sustainability is just attitude + action
THE ATTITUDE
feels like a burning hot desire to minimize our impact. because we’re down to get fcked. just not by the planet.
THE ACTION
feels like being on top .... of every detail. product. process. packaging detail & grinding our way to a blue check mark for eco responsibility.
for sure. you’re right. the most sustainable thing to do is not exist. but until folks decide to only put avocado on their face .... something’s gotta be done. it’s an imperfect journey. and we’re working hard to figure it out.
NO BULLSH**T
we take clean seriously and work hard to make non-toxic formulations with longlasting results + transparency. made to support radiant skin, a healthy body + happy earth.
CLEAN FORMULATIONS
we formulate everything according to the latest CLEAN AT SEPHORA standards. and.... there are some things that we JUST SAY NO to. for a full list of the ingredients we never use. visit our FAQs.
INNOVATIVE MATERIALS
we use post-consumer recycled materials, bioplastics like sugarcane and minimal product decoration, upcycled ocean plastics, FSC certifications + support pact recycling. see more HERE.
EARTH DAY APPROVED
kermit was right. being green is HARD AF. but we’re not afraid of hard. we give our products / process / packaging the upmost thought. see more HERE.
ATHLETE TESTED
clean does not mean weak. we work with a list of active partners that road test all of our product to make sure our formulations can withstand your life. see more HERE.
Material Philosophy
going for earth day approved
when you design with the environment in mind .... it turns out .... Kermit was right. being green is HARD AF. but we’re not afraid of hard. in fact we like it like that. and we love giving our products // processes // packaging a new life. recycled & reusable aren’t just marketing terms to us. we’ll take the trash. and try to make it treasure.
turn ons aka what we're into & why
Post-consumer Recycled (PCR) Plastic
this is plastic that had a life before .... so we’re not making more when we use it. it comes from both the land and ocean, and we shoot for the highest percentage we can .... it’s not as easy to get as virgin plastic .... and sometimes the material is a funky color .... but we are willing to work hard to source it.
Post-consumer Recycled (PCR) Paper
all of our boxes use 100% paper that has been recycled. we don’t use any shiny or soft-touch coatings or foils so that it can be recycled again and not turn into trash.
Sugarcane Bioplastics
instead of toxic petroleum - sugarcane is the source for the resin in our bioplastics. sugarcane plants remove carbon from the air as they grow .... but it’s important to make sure natural habitats aren’t destroyed to grow sugarcane.
Monomaterials
when packaging is made up of many different plastics and materials .... it’s hard to recycle. mono-material packaging is the same plastic through and through .... ensuring that recycling can happen. even more of a turn on when it’s made of a significant % of PCR plastic.
low impact decoration
how packaging gets decorated affects whether - and how easily - it can be recycled. we always decorate so that the packaging can be recycled again. we avoid high pollution processes like metallization .... it sure makes for a pretty package but it’s not only toxic .... it renders the packaging un-recyclable. we print our boxes with soy inks and our shipping boxes with algae ink.
Trash Into Treasure
we are 100% willing to use unused packaging .... cancelled launch? a new direction? packaging just sitting there ready to get thrown in the dumpster? we’ll take it and make it our own. call us .... we believe in being born again.
Carbon Offsets
the dream is a real carbon neutral space .... but in the meantime, we work out of our vintage little beach house .... letting the ocean breeze keep us cool to minimize energy consumption. we buy carbon offsets to help start reducing our carbon footprint and offer our customers the option to offset the shipping of their purchase through our partnership with Cloverly.
Aluminium
infinitely recyclable .... almost 75% of all the aluminum ever produced is still in use today.
Glass
clear glass is highly recyclable and a material we love. we don’t frost .... colorize or metallize our glass because that renders this super-recycler un-recyclable.
Ingredient Philosophy
you are what you wear
we put the same loving // glowing ethos into our ingredients. and we formulate everything according to the latest CLEAN AT SEPHORA standards. what? a girl can dream of being in Sephora. AND .... there are some things that we JUST SAY NO to. forever. visit our FAQs for a full list of the ingredients we never use.
turn offs aka sht we never use
parabens
endocrine disrupters that can negatively impact female reproductive health
Sulfates
can clog pores and trigger acne breakouts - causing irritation - especially for sensitive skin types
phthalates
accumulate in the skin and can cause hormonal imbalances that negatively impact reproductive health
harsh, drying alcohols
strip the skin of its natural moisturizing oils leaving it dry. tight .... and prone to irritation
nanomaterials
can be inhaled into the lungs or penetrate into the skin - potentially entering the bloodstream where they can linger
microplastics
bad for the environment. can persist from the bathroom into the oceans and pose a threat to aquatic ecosystems.
formaldehyde
can be inhaled and cause irritation and inflammation in the respiratory system
BPA
endocrine disrupter that can leach into formulas and negatively impact reproductive health
mineral oil
can clog pores and worsen breakouts especially for those with acne-prone skin
hydroquinone
can cause skin discoloration and irritation
cyclic silicones
persist and bioaccumulate in the environment which can be harmful to aquatic life
mercury
highly toxic when absorbed into the skin. can negatively impact organ health & cause skin irritation.
Partner Organizations
recycle your beauty packaging
Pact is a non-proft collective mailback program out to make sure no beauty packaging ends up in landfills or in the ocean.
real talk. size matters when it comes to recycling. processing facilities are total size queens. anything smaller than a yogurt cup is hard for them to process. meaning .... most beauty products get more wish-cycling (aka hopes for the best) than actual recycling from a blue curbside bin.
coming soon: enabling customers to purchase carbon offsets directly during the caliray checkout
Responsibly Sourced Palm Oil
minimizing the impact of palm oil cultivation & ensuring sustainable souring of caliray ingredients
upcycling ocean plastic and ocean- bound plastic for caliray packaging materials
Forest Stewardship Council
certifying use of recycled paper for caliray packaging and protecting forests for future generations
Future Goals
2022-2024
plastic neutral certification
climate neutral certification
carbon neutral certification
plant based in-store merchandising
2025+
carbon negative
plastic negative @ Caliray HQ