Let's be real, there are so. many. fcking. different kinds of beauty products these days and I am lost.

What do all the different labels mean? Between non-toxic this, and clean that, it seems as though every single brand is competing to be the best with absolutely nothing to back that sht up. How am I supposed to know what is actually good for me? I’ll take greenwashing if it relates to my succulents, but def not to my beauty. Don’t get me wrong, I want products that are good for my skin and the environment, I just don’t want to be lied to. If you’re like me and want to find products that treat the earth just as great as they treat your pimples, here is a breakdown of all the buzz words of green & clean beauty and everything you need to know about them. 

Clean: Simply put, clean beauty is defined by products that are good for both the person and the environment and are made without any proven or suspected toxic ingredients. But it differs based on the brand. The biggest example of this is Sephora Clean, which by their standards means “beauty without toxic ingredients (including parabens, sulfates, phthalates + more.)” As a clean brand ourselves, these are our turn-offs, aka the ingredients we never, ever use: parabens, sulfates, phthalates, harsh, drying alcohols, nanomaterials, microplastics, and formaldehyde.