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key ingredients

NEXT GEN TUBING TECH

Delivers waterproof results with easy, warm water roll-off removal.

FILM-FORMING + HIGH TECH GELLING AGENTS

Locks in brows with firm yet comfortable all-day hold that's never crunchy.

HUMECTANTS

For soft + smooth brows that maintain their natural moisture.

full ingredient list

Water (Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Styrene/Acrylates Copolymer, Acetyl Tributyl Citrate, Butylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, 1,2-Hexanediol, Laureth-21, Sodium Dehydroacetate.

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come hell or high brow 24-hour tubing brow gel

24-hour volumizing + lifting clear tubing brow gel

Tubed. Tamed. Lifted. Locked. This waterproof tubing brow gel delivers 24-hour hold while a hidden built-in comb shapes, separates and perfects brows with zero stiffness or crunch. Rolls right off with warm water.

Full details

don’t forget these...

Good for

WHY IT'S HOT

  • Clinically tested 24-hour hold
  • Sweatproof + waterproof for all brow types
  • Formula stays clear (no flaking!)
  • Tubing formula creates fuller-looking brows
  • 2-in-1 tool: flexible wand volumizes & built-in comb shapes
  • Firm hold that never feels sticky or crunchy
  • Gentle warm water removal
  • Safe for sensitive eyes


always formulated without: parabens • sulfates • phthalates • formaldehyde • mineral oil • talc • gluten

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come hell or high brow 24-hour tubing brow gel

clean tubing formulation that will last all day

to apply brow gel

  • Brush brows upward and outward to build volume and define shape.
  • Flip open the hidden comb hidden in the cap to lift and sculpt brows.
  • Comb through and let it work - no need to overwork or overapply.
  • If product builds up, simply remove with warm water.
  • Stays on in cool water, removes easily in warm water.

to remove

  • Apply warm water to brows and gently massage with fingertips.
  • Tubing formula slides off, with no tugging or damage to brow hairs.

faq's

if we didn't anticipate your needs, contact us.

DOES THIS ACTUALLY WORK?

Consumer Study*

  • 96% agreed the brow gel enhanced the natural shape of brows.
  • 96% agreed eyebrows looked smooth and felt lightweight throughout all day wear.
  • 90% agreed brow gel lifts, shapes, and sculpts brows. Delivers strong hold and is comfortable on brows.

*based on an independent consumer perception study of 30 women surveyed immediately after application and again after 24 hours.

WILL THIS S**T FLAKE OR STICK?

The first ever clear tubing brow gel means no crunch, stickiness or flaking. Clinically proven for 24-hour hold. Keeping brows tubed. tamed. lifted. locked. but never crunchy.

HOW THE HELL DO YOU TAKE IT OFF?

Apply warm water and gently massage your brows with fingertips or soak a reusable cotton round in warm water, gently swipe across. The tubing gel will roll right off brows.

WTF IS A TUBING BROW GEL?

Lightweight tubes wrap around each brow hair for 24-hour volume and control - without stiffness or crunch. Keeping brows in place and flexible, not frozen.

NO BULLSH**T

we take clean seriously and work hard to make non-toxic formulations with longlasting results + transparency. made to support radiant skin, a healthy body + happy earth.

MOTHER EARTH-LOVING PACKAGING

this tube’s 100% ocean plastic—helping clean up the seas one bottle at a time. low-key design for easy recycling. less waste, more impact.

HOT PEOPLE RECYCLE

our outer box is made from 100% post-consumer recycled paper (FSC certified). send your empty Caliray packaging back through the pact mail back program for repurposing.

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